Network Front | The Guardian: Could Ikea-style 'flatpack clothes' be the future of fashion?

Network Front | The Guardian
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Could Ikea-style 'flatpack clothes' be the future of fashion?
Nov 3rd 2014, 16:17, by Nathalie Olah

A Swedish businessman thinks we should be able to construct minimalist clothes from basic kits. But would you want to make your own T-shirt and trousers?

The Malm Ikeas minimalist, three-drawer chest is a staple of the student and twenty-something interior design aesthetic. Walls might be decorated with posters of the Cocteau Twins, Gucci Mane or Ellie Goulding, but the Malm is always there, reminding us that behind our affectations lies a universal need for practical, low-cost furniture.

Fashion works in much the same way. Theres a pair of 1980s denier black opaque tights from M&S underpinning most autumn/winter looks. But according to the predictions of one expert, Fortune 500 businessman Stefan Engeseth, high-street fashion trends as a whole could be going the way of Ikea. According to Engeseth, the future of fashion could be flatpack.

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