WSJ.com: Europe Home: Interpublic to Build Automated Ad-Buying System

WSJ.com: Europe Home Europe Home

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Interpublic to Build Automated Ad-Buying System Aug 20th 2013, 00:08 Ad giant Interpublic is teaming up with TV and radio companies, including A&E Networks, Clear Channel Media and Cablevision to build and test an automated ad-buying system for television and radio ads.

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