WSJ.com: Europe Home: Venerable VB Makes Comeback for SABMiller

WSJ.com: Europe Home
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Venerable VB Makes Comeback for SABMiller
Jul 25th 2013, 23:42

The revival of Victoria Bitter, "VB," as it is known by fans, is central to the SABMiller's plans to re-energize mainstream lager in Australia, where, like other mature beer markets, consumers are shifting to wine, liquor and craft brews.

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