WSJ.com: Europe Home: GM Aims to Make Chevy an International Brand

WSJ.com: Europe Home
Europe Home
GM Aims to Make Chevy an International Brand
Jun 23rd 2013, 23:44

Chevrolet's next brand chief, Alan Batey, aims to make the cars once sold as the "Heartbeat of America" able to quicken pulses when cruising Beijing, São Paulo or Moscow.

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