Boston Herald - Boston Herald: Big 4 cellphone carriers unite on anti-texting ads

Boston Herald - Boston Herald

Big 4 cellphone carriers unite on anti-texting ads May 14th 2013, 23:45 NEW YORK — The country's four biggest cellphone companies are set to launch their first joint advertising campaign against texting while driving, uniting behind AT&T's "It Can Wait" slogan to blanket TV and radio this summer. AT&T, Verizon Wireless, Sprint and T-Mobile will be joined by 200 other organizations backing the multi-million dollar ad campaign. Media files: In this Wednesday, Dec. 14, 2011, file photo, a driver uses an iPhone while driving Wednesday, in Los Angeles. The country's four biggest cellphone companies are set to launch their first joint advertising campaign against texting while driving, uniting behind AT&T's "It Can Wait" slogan to blanket TV and radio during the summer of 2013. (image/jpeg)

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