WSJ.com: Europe Home: Is Innovation Killing the Soap Business?

WSJ.com: Europe Home
Europe Home
Is Innovation Killing the Soap Business?
Apr 4th 2013, 01:25

For years, consumer-product makers could count on extra sales from shoppers who poured in too much detergent with every load. Then P&G introduced its pre-measured soap pods, bursting that bubble.

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