CNET News: Apple's Ive on how Cupertino looks at product names

CNET News Tech news and business reports by CNET News. Focused on information technology, core topics include computers, hardware, software, networking, and Internet media.

Apple's Ive on how Cupertino looks at product names Feb 20th 2013, 01:38 In a recent appearance on the BBC children's show "Blue Peter," Apple's design guru talked about how sensitive Apple is toward words, as well as products. [Read more]

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