Economy: Economic News, Policy & Analysis - The Washington Post: Why celeb endorsements matter (Or, is George Clooney more like Jennifer Aniston or Peyton Manning?)

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Why celeb endorsements matter (Or, is George Clooney more like Jennifer Aniston or Peyton Manning?)
Apr 23rd 2012, 19:03

It might be tempting to write off the Obama campaign's decision to raffle off a dinner with George Clooney for donors as an attention-grabbing ploy. But perhaps it's more than that, Perhaps it's science.

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